CSRB: Welcoming Back a Returning Client
The Client
CSRB is a UK-based consultancy specialising in data privacy and GDPR compliance. The company offers certified, independent expertise with a national presence from its offices in Bristol and Manchester. Known for making complex regulations easy to understand, CSRB helps organisations strengthen their approach to personal data by promoting clear, practical information governance. Their work empowers businesses to reduce risk, build trust, and grow with confidence, knowing their data protection responsibilities are fully under control.
The Challenge
The ESP had recently undergone a large-scale rebranding exercise and needed a new digital presence to align with its updated identity. There were two main tasks: to develop a modern, functional website for the core ESP organisation, and a separate site for the annual ECP. Both needed to reflect the new design direction and support ESP’s ambitions as a digital-first organisation.
The main society website required a fresh structure to make complex, content-heavy information easier to navigate for users, while being just as simple to manage for administrators. Behind the scenes, it also needed robust functionality, including integration with the society’s existing CRM and other platforms used by its members. Similarly, the congress site had to communicate the event’s scale and prestige while offering an intuitive user experience for international attendees.
How We Helped
For this piece of work CSRB put together a dream team partnership with WSI Waverley taking care of structure and digital marketing and Tim Martin at Selling Service penning the content.
Together, we started by removing specific elements to streamline content and make it easier for visitors to find and absorb information.
The team’s vision was of a site with more personality that would connect with visitors on a deeper level. To help achieve this, we made better use of photography and imagery – upgrading from the former site’s more basic media – to offer some visual insight into the organisation as a whole. We also developed content with a tighter focus on Chris’ expertise, demonstrating his unique talent in the sector.
We knew from having worked with CSRB before that sustainability was built into their operations and processes; something that we value here at Soto, too. We strived to make the new website as eco-friendly as possible, and the final product generates just 0.35g of CO2 per page view. This makes it cleaner than 62% of websites in the world; a win for us, and for the planet.
"CSRB consider Soto to be more than just a supplier. They’re a knowledgeable and specialist trusted partner, and they’ve fast become a key part of our commercial and sustainable growth plans."
Chris Burn, Founder & Managing Director, CSRB Ltd
