Beatrice Fihn: A Personal Brand Website for a Global Human Rights Leader
The Client
Beatrice Fihn is an internationally recognised human rights lawyer, public speaker, and Nobel Peace Prize laureate, best known for her leadership within the global disarmament movement.
After working with us to develop the website for her organisation, Lex International, Beatrice approached us to create a dedicated personal website that would showcase her as an individual, highlighting her work, speaking engagements, and thought leadership.
The goal was to build a platform that reflected the credibility and professionalism of Lex International, while giving Beatrice her own distinct online presence.
The Challenge
Beatrice needed a personal website that balanced several important requirements.
Maintaining brand alignment with Lex International
Having already invested in a strong organisational website, it was important that Beatrice’s personal site felt visually and professionally connected to Lex International, reinforcing trust, credibility, and consistency.
At the same time, it couldn’t feel like a corporate site.
Creating a distinct personal identity
The website needed its own personality, reflecting Beatrice as an individual speaker, lawyer, and global advocate, rather than simply an extension of her organisation.
This meant striking the right balance between:
- Authority and approachability
- Professionalism and warmth
- Simplicity and impact
Keeping the experience simple, slick, and focused
Rather than a large, content-heavy website, the brief was for a clean and streamlined experience that would:
- Clearly communicate who Beatrice is and what she does
- Showcase her achievements and expertise
- Encourage visitors to get in touch for speaking engagements, media enquiries, and collaborations
The site needed to feel effortless to navigate, with no unnecessary complexity.
How We Helped
We developed a bespoke personal website that complements Lex International’s branding while establishing Beatrice’s own unique digital presence.
Our approach focused on clarity, elegance, and conversion.
Key elements of the solution included:
A cohesive but individual brand look
We carefully aligned typography, colour tones, and overall visual language with the Lex International site, ensuring consistency across both platforms.
At the same time, we introduced subtle design variations and layout choices that gave Beatrice’s website its own personality, helping it feel personal rather than corporate.
This created:
- Brand continuity across organisation and individual
- A recognisable, trusted aesthetic
- A distinct personal identity
A minimalist, high-impact design
The website was built to be clean, modern, and uncluttered.
By focusing on strong typography, generous spacing, and clear content hierarchy, we ensured that:
- Key messages are instantly understood
- The site feels premium and professional
- Visitors aren’t overwhelmed by information
The result is a slick, elegant interface that reflects Beatrice’s global profile and credibility.
Clear pathways to get in touch
A core goal of the site was to encourage conversation.
We implemented:
- Prominent yet unobtrusive contact calls-to-action
- Simple enquiry flows
- Clear messaging around speaking engagements and professional work
This ensures that visitors – from event organisers to journalists – can easily reach out without friction.
A scalable platform for future growth
While the site is intentionally simple, it’s built on a flexible foundation that allows:
- Easy content updates
- The addition of new sections (such as articles, events, or media appearances)
- Ongoing refinement as Beatrice’s work evolves
